My research focuses on spiritual tourism, Buddhist pilgrimage, mindful marketing, destination marketing, sustainable tourism, bibliometric analysis, research methodology, and quantitative data analysis. I am particularly interested in how sacred and heritage destinations can be understood not merely as tourist attractions, but as meaningful spaces for reflection, cultural memory, ethical engagement, spiritual experience, and sustainable community development.
A significant part of my scholarly work examines Borobudur Temple as a Buddhist pilgrimage and spiritual tourism destination. Through this research trajectory, I explore how Borobudur can be repositioned as a heritage, spiritual, and religious destination that balances visitor experience, cultural preservation, Buddhist values, and destination sustainability. My studies engage with themes such as pilgrimage motivation, destination spirituality, visitor intention, mindful marketing, eco-conscious marketing, community co-production, and the long-term governance of sacred heritage sites.
My research also extends to bibliometric analysis and science mapping. I use bibliometric methods to identify intellectual structures, research trends, influential themes, and future research directions across fields such as tourism, marketing, higher education, Buddhist studies, and sustainable development. This approach allows me to support evidence-based literature reviews, research gap identification, novelty development, and academic publication strategy.
In quantitative research, my interests include marketing research, business research methodology, multivariate statistics, PLS-SEM, and applied data analysis for management, tourism, and social science studies. I work with various analytical tools, including SPSS, R, jamovi, JASP, EViews, SmartPLS, WarpPLS, GSCA, and other SEM-based approaches. These tools support my work in developing empirical models, testing theoretical relationships, and translating statistical findings into meaningful academic and managerial implications.
My research has been presented in international academic forums, including Buddhist research seminars, tourism conferences, and United Nations Day of Vesak academic events. Several of my works have addressed Buddhist pilgrimage, sustainable religious tourism, spiritual destination evaluation, Borobudur tourism sustainability, and mindful marketing strategies for heritage destinations.
Overall, my research agenda seeks to bridge spirituality, marketing, tourism, sustainability, and rigorous research methodology. I aim to contribute to scholarly conversations that are not only theoretically meaningful, but also relevant for destination managers, academic institutions, local communities, and policymakers concerned with the future of sacred and heritage tourism.