Budi Hermawan is a researcher, lecturer, consultant, and academic writer with a strong scholarly focus on spiritual tourism, Buddhist pilgrimage, mindful marketing, destination marketing, bibliometric analysis, research methodology, and quantitative data analysis. His academic work bridges marketing, tourism, spirituality, sustainability, and empirical research methods, with Borobudur Temple serving as one of his central research contexts.
He holds doctoral degrees in management science from Universitas Brawijaya and educational management from Universitas Negeri Jakarta. With more than two decades of teaching experience, he has taught research methodology, marketing research, multivariate statistics, business statistics, service management, and marketing management across undergraduate and postgraduate programs. His academic orientation combines methodological rigor with practical insight, helping students and researchers develop stronger research designs, sharper analytical thinking, and publishable academic work.
Budi’s research interests include Buddhist spiritual destinations, pilgrimage motivation, sustainable tourism, heritage destination management, community-based tourism, bibliometric mapping, and publication development. His scholarly works have been presented in various international academic forums, including Buddhist research seminars, tourism conferences, and United Nations Day of Vesak academic events. Several of his studies focus on repositioning Borobudur as a sustainable Buddhist pilgrimage and spiritual tourism destination.
In quantitative research, he works with statistical and analytical tools such as SPSS, R, jamovi, JASP, EViews, SmartPLS, WarpPLS, GSCA, and other SEM-based approaches. He also conducts bibliometric and science mapping analysis to identify research trends, intellectual structures, and future research directions.
Beyond teaching and research, Budi has experience in academic quality assurance, journal review, research supervision, academic writing mentorship, and higher education consultancy. His work reflects a commitment to strengthening scholarly communication, advancing meaningful tourism research, and supporting evidence-based academic publication.